Where'd the NFL Get the Inspiration for This Super Bowl Opening Night Gear?

Coach. General Manager. Dynasty builder. Scout. Innovator. Lacrosse Guy. Part-time comic. Boat Captain. Dog lover. Genius. And now we can add yet another title to Bill Belichick’s ever-growing list:

Influencer.

Name another coach with so much reach he was able to launch a fashion trend. Tom Landry was a big winner, but the NFL wasn’t making it mandatory for Super Bowl players to wear his hat. Al Davis was a visionary and an icon. But the league didn’t start outfitting everybody in track suits and glasses with chains worn around the neck. Between them, Rex Ryan and Andy Reid have been to a lot of conference championship games, but they never inspired an Us Weekly feature, “Who Wore Morbid Obesity Better?”

But this coach owns so much real estate in everybody’s heads that The Belichick Look is the haute couture that’s going to be sweeping the nation in 2019 (And God willing save us from trends like the Man Harness.) and the NFL wants to get ahead of the trend. Remember when he used to take grief for dressing like he was planning to spend the day working on his car? When it was considered disrespectful to the game that he walked the sidelines dressed like an unmade bed? Now it’s fashion. Everybody claims to hate him. Nobody can be him. So they’ll at least try to look like him. The NFL might as well be a bunch of 14-year-olds crying to their mom to order some jeans because they saw them on Camila Cabello.

They steal his ideas, his players, his coaches, and now, his fashion sense. Can you imagine what things would be like if they didn’t hate him?